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Paris prosecutors launch investigation into online retailers over childlike sex dolls
French prosecutors have opened an inquiry into Shein, Temu, AliExpress, and Wish after authorities discovered childlike sex dolls listed on Shein's platform, the Paris prosecutor's office confirmed Tuesday. The investigation follows a report by France's consumer watchdog, which flagged the items as violating laws against child exploitation.
Shein's response amid Paris store launch
The probe comes as Shein prepares to debut its first physical retail location on Wednesday, occupying the sixth floor of Paris's historic BHV department store. In a statement, Shein spokesman Quentin Ruffat pledged full cooperation with investigators, including sharing data on sellers, buyers, and the products in question. The company also announced a global ban on all sex dolls and vowed to permanently block accounts linked to the illegal listings.
Shein's expansion into brick-and-mortar has sparked backlash. Rival brands, including fashion designer Agnès B, have vowed to pull concessions from BHV in protest. Agnès B told French radio she opposes fast fashion due to its "threat to jobs" and unethical practices, confirming her departure when her contract expires in January.
Retailers' reactions and regulatory scrutiny
AliExpress stated it had removed the flagged listings, which violated its policies, and would penalize sellers attempting to circumvent restrictions. Temu denied involvement in the case but said it was collaborating with French authorities to "reinforce minor protection mechanisms." Wish has not yet publicly responded.
The Paris prosecutor's office is examining whether the platforms disseminated "violent, pornographic, or undignified messages" accessible to minors. Cases involving child pornography content have been referred to the Office des Mineurs, a specialized police unit for minor protection.
Protests and mixed industry support
Protesters gathered outside BHV ahead of Shein's opening, criticizing the retailer's environmental record and labor practices. Frédéric Merlin, whose company SGM operates BHV, admitted reconsidering the partnership but ultimately backed Shein after reviewing its compliance measures. "The clothes we're selling do not exploit workers or children," he told French radio.
Meanwhile, Galeries Lafayette, another SGM-managed chain, distanced itself from Shein. The department store will remove its branding from seven locations-Angers, Dijon, Grenoble, Le Mans, Limoges, Orléans, and Reims-where Shein outlets are set to open under SGM's management.
Broader implications for fast fashion
The controversy underscores ongoing scrutiny of Shein's business model, which critics argue prioritizes rapid, low-cost production at the expense of ethical standards. While the company has moved to address the doll listings, the investigation could prompt stricter regulations for e-commerce platforms operating in France.
"Suppliers found violating or attempting to bypass these requirements will face penalties under our policies."
AliExpress statement, November 2025
