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Curry signs with Li-Ning after Under Armour exit NBA superstar Stephen Curry has agreed an endorsement deal with Chinese sportswear brand Li-Ning, marking his first partnership with an Asian comp...
Starbucks Korea removes controversial promotion amid public outrage Starbucks Korea has withdrawn its "Tank Day" coffee tumbler campaign and terminated its chief executive, Sohn Jeong-hyun, follo...
Royal Ballet chief credits Timothée Chalamet for ticket sales boost Alex Beard, head of the Royal Ballet and Opera (RBO), has thanked Hollywood actor Timothée Chalamet for sparking a surge in tic...
Italian regulator launches investigation into LVMH Italy's Competition Authority (AGCM) has opened a probe into luxury conglomerate LVMH, owner of beauty brands Benefit and Sephora, over allegati...
Campaign image withdrawn over foreign location The Scottish government has removed a promotional photograph from its Highland bus travel campaign after social media users identified the scene as...
F1 paddocks transform into celebrity hotspots Formula 1's exclusive paddock areas have evolved into high-profile social stages, drawing A-list stars and Gen Z icons alongside traditional motorspo...
Self-service terminals boost sales through psychology An English firm based in Birkenhead is leveraging behavioural science to design self-service kiosks that encourage customers to spend more, w...
Activewear brand accused of slogan copying Sweaty Betty is embroiled in a dispute with a period underwear company over allegedly similar advertising taglines. Nixi Body's co-founder Kelly Newton...
AI Now Crafts Hyper-Personalized Ads Based on Your Digital Footprint Advertisers are deploying artificial intelligence to analyze social media posts, search histories, and even ChatGPT interactio...
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