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Thailand relaxes afternoon alcohol ban to revive tourism

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Thailand eases decades-old alcohol sales restriction

Thailand has temporarily lifted its long-standing afternoon ban on alcohol sales in a bid to attract more tourists, officials announced. The six-month trial allows licensed venues to sell beer, wine, and spirits between 14:00 and 17:00.

Background of the ban

The restriction, introduced in 1972, was originally aimed at preventing government workers from drinking during office hours. Over the years, however, it became a point of frustration for visitors, particularly in a country known for its nightlife and festivals.

New rules in effect

Under the trial, alcohol sales are now permitted from 11:00 to midnight, extending the previous window by three hours in the afternoon. The change comes just before the busy Christmas and New Year holiday season, when tourist arrivals typically peak.

A government committee will assess the impact of the relaxed rules over the next 180 days. Previously, violators faced fines of up to 10,000 baht ($313).

Government's tourism push

Prime Minister Anutin Charnvirakul, who took office in September, has prioritized reviving tourism as part of broader efforts to stimulate an economy slowed by years of political instability.

"In the past, there were concerns about government employees drinking during work hours, but times have changed," Deputy Prime Minister Sophon Saram told reporters last month.

AFP

Alcohol culture in Thailand

Thailand ranks among Asia's highest consumers of alcohol, according to the World Health Organization. Local brands like Chang and Singha remain widely popular, particularly in social and tourist settings.

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