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Lush co-founder defends activist business model
Mark Constantine, the outspoken co-founder and CEO of Lush, proudly identifies his company as 'woke,' using its platform to champion social causes from trans rights to police accountability.
From Dorset shop to global brand
What began as a small store in Dorset 30 years ago has grown into a £690 million empire with 869 outlets worldwide. Constantine, 73, attributes this success to activism, which he calls the brand's core philosophy.
Lush has taken bold stances in retail, including temporarily shutting down social media over concerns about youth mental health and closing stores for a day to protest Gaza starvation.
"I like being woke," Constantine told the BBC. "You shouldn't come in my shop if you resent these values."
Activism vs. corporate ownership
Unlike Ben & Jerry's, which faced tensions after being acquired by a parent company, Lush remains independent. Constantine criticizes the sale of Ben & Jerry's, arguing that corporate ownership compromises values.
Ben Cohen, co-founder of Ben & Jerry's, praised Lush's approach but noted that U.S. regulations forced their sale as a publicly traded company. Their social mission was written into the acquisition contract.
Retail as war and the future of high streets
Constantine compared the pre-Christmas rush to "war," emphasizing preparation and strategy. He believes experiential retail-like spa treatments and customer parties-can revive declining high streets.
While some business leaders warn that rising wages and National Insurance costs could lead to hiring freezes, Constantine disagrees. "It's good for the economy," he said, arguing that low-wage workers inject more money into circulation.
Pay controversies and family business values
Lush's record isn't flawless. In 2020, it admitted underpaying Australian workers over $4 million across nearly a decade. The company stated it had rectified the issue and implemented safeguards.
The same year, Lush faced allegations of poor working conditions at its Australian factory. A spokesperson said an action plan was developed to address concerns.
Lush is privately owned by its six co-founders, including Constantine and his wife. He credits family businesses with longevity, citing their ability to weather economic fluctuations.
Tax policy sparks concern
Constantine criticized the UK government's plan to impose inheritance tax on family business assets exceeding £1 million starting in 2026. He warned this could force owners to sell, undermining succession.
A Treasury spokesperson defended the policy, stating it would redirect £533 million from 158 estates to public services while maintaining a 25% corporation tax cap.
Reviving retail with old-fashioned values
Constantine advocates for a return to innovation and kindness in retail, drawing inspiration from his early career at The Body Shop under Anita Roddick.
"I like to serve. I like the Jeeves kind of feeling," he said, referencing the fictional butler.
