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John Cena's final match marks end of wrestling era
Washington DC hosts the concluding chapter of John Cena's 23-year career tonight as the 16-time world champion faces Gunther in a highly anticipated retirement bout. The event, dubbed The Last Time Is Now, caps a journey that transformed Cena from a rookie into one of wrestling's most enduring figures.
From rookie to icon: Cena's evolution
Since debuting in 2002, Cena's persona has shifted dramatically-beginning as a "ruthless aggression" newcomer before adopting the rap-inspired "Doctor of Thuganomics" gimmick and ultimately settling into the heroic "Never Give Up" character. Despite occasional fan criticism of his in-ring style, industry analysts credit him with carrying WWE through its transition to a family-friendly, scripted era.
"There's no doubt he's an exceptional wrestling talent. He was WWE's most important economic wrestler from 2005 to 2015-driving pay-per-view sales, TV ratings, and live event attendance."
Brandon Thurston, Wrestlenomics editor
A legacy beyond the ring
Cena's influence extends far beyond wrestling. He holds the Guinness World Record for granting over 650 wishes through the Make-A-Wish Foundation, a role he calls "the coolest thing" about his career. His philanthropy, alongside ventures in film, music, and brand partnerships (including Neutrogena's sunscreen campaign), has cemented his status as a multifaceted pop-culture icon.
"He built a personal brand that feels authentic," says Dr. Gillian Brooks, associate professor of marketing at King's Business School. "Whether it's charity work, children's books, or movies, he's never been a one-trick pony."
The physical toll of a 23-year career
Cena's decision to retire stems from the cumulative wear on his body. Multiple surgeries-including procedures on his neck, pectoral muscle, and triceps-have left him acknowledging that "my body hurts" and is "screaming to close the chapter." Despite the pain, he has received overwhelming fan support during his global farewell tour.
Criticism and praise for the retirement run
While fans like Joe Clarkson, 24, praise Cena's matches against legends (AJ Styles, Randy Orton) and rising stars (Dominik Mysterio, Gunther), some questioned his brief villainous turn at March's Elimination Chamber event. "The execution could have been better," Clarkson admits, "but no one's ever had a retirement run like this."
Sabrina Nicole, 37, who witnessed Cena's 2002 debut, highlights his enduring charisma: "He's always maintained a good-guy persona, no matter what the crowd thought. That's the testament to a great character."
Tonight's finale: Gunther steps into the spotlight
The match, streamed exclusively online, has no time limit-a rarity in modern wrestling. Gunther, the reigning world heavyweight champion and tournament victor, has traded barbs with Cena in the lead-up. While Cena's in-ring career ends tonight, his five-year ambassador deal with WWE ensures his presence will linger.
As the 48-year-old prepares to deliver his signature "You Can't See Me" taunt one last time, fans worldwide will tune in to witness a moment decades in the making.
