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Foundation issues scam alert after Bardot's death
The Brigitte Bardot Foundation has condemned online sellers peddling fake merchandise under the guise of supporting animal welfare, following the French actress and activist's death at 91 last Sunday.
Fraudulent fundraising claims
The charity called out "crude fabrications" being advertised on social media and websites, falsely claiming proceeds would fund its work. In a statement released Saturday, the foundation warned of "illicit offers" involving photographs, AI-generated images, and other media exploiting Bardot's likeness in fabricated scenarios.
"These are unauthorized sales and purported fundraising campaigns that the Brigitte Bardot Foundation has never endorsed," the statement said, adding that legal action would be taken against those involved in "these alleged illegal efforts."
"Everyone is asked to respect the memory of the deceased."
Brigitte Bardot Foundation
Bardot's life and legacy
Bardot rose to fame in the 1950s as a cinematic icon, starring in nearly 50 films, including And God Created Woman and Contempt. Known for her tousled blonde hair and bold eyeliner, she became a symbol of sexual liberation and later inspired Marianne, the national emblem of France.
At 39, she retired from acting in 1973, declaring, "I gave my youth and beauty to men, I give my wisdom and experience to animals." She founded her animal rights charity 13 years later, dedicating her later years to activism.
Controversies and tributes
Bardot's later life was marked by controversy, including multiple fines for inciting racial hatred over remarks about Muslims, gay people, and the #MeToo movement. Despite this, her death prompted an outpouring of tributes in France.
President Emmanuel Macron hailed her as "a legend of the century," saying, "Her films, her voice, her dazzling glory, her initials, her sorrows, her generous passion for animals, her face that became Marianne-Brigitte Bardot embodied a life of freedom."
Private funeral planned
Bardot's funeral will take place Wednesday in Saint-Tropez, where she lived for decades. The private ceremony, described by the foundation as "no frills" and "without fuss," will be held in a cemetery overlooking her home and the Mediterranean, reflecting her understated wishes.
