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Millions of fans face uncertainty over World Cup broadcasts
Football enthusiasts in India and China remain in the dark about whether they will be able to watch the 2026 World Cup, as broadcasters in both countries have yet to finalize deals with FIFA, the sport's governing body.
Unusually delayed negotiations
With the tournament set to begin in a matter of weeks, the lack of confirmed broadcast agreements is highly unusual. Typically, such deals are secured months, if not years, ahead of the event's opening match.
FIFA confirmed to the BBC that discussions in China and India are still underway but declined to disclose details, citing confidentiality. Local media reports suggest the two sides are at odds over the cost of airing the games.
China's standoff over pricing
FIFA initially demanded up to $300 million (£220 million) from China Central Television (CCTV) for the broadcast rights, according to state-controlled newspaper Beijing Daily. The offer has since been reduced to between $120 million and $150 million-still more than double CCTV's budget for the tournament.
The newspaper attributed the lower demand to China's absence from the competition and the inconvenient timing of matches, many of which will air in the early hours due to the time difference with North America.
Historically, China has secured World Cup rights well in advance. FIFA announced an exclusive deal with CCTV for the 2018 and 2022 tournaments as early as November 2017.
India's prospects brighter
While no agreement has been reached in India, local media reported this week that a deal is likely to be announced soon. FIFA has already finalized broadcast rights in 180 other territories.
Global implications
India and China together represent roughly a third of the world's population. The unresolved negotiations leave millions of fans uncertain about how-or if-they will be able to watch the tournament.
"Talks are ongoing and must remain confidential at this stage."
FIFA statement to the BBC
