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Pop Mart expands UK footprint with seven new Labubu stores
The Chinese toy manufacturer Pop Mart will open seven new retail locations in the UK this year, including a flagship store on London's Oxford Street, following Prime Minister Sir Keir Starmer's trade mission to China.
Expansion plans and economic impact
Pop Mart confirmed the openings in Cardiff and Birmingham, with plans to extend its European presence to 20 additional stores in 2026. The company's founder, Grant Wang, said the move would create 150 jobs in the UK and highlighted London's role as a global creative hub.
"London stands at the heart of the global creative ecosystem, and we are thrilled to plant our European roots here."
Grant Wang, Pop Mart founder
Trade deals announced during PM's China visit
The expansion is part of a broader £2.2 billion package of export deals unveiled by the UK government during Starmer's three-day trip to Beijing-the first by a British prime minister in eight years. The agreements include a reduction in tariffs on Scottish whisky exports to China, expected to boost the UK economy by £250 million over the next five years. The new tariffs take effect on Monday.
Additionally, Chinese car manufacturer Chery announced plans to establish its European headquarters in Liverpool.
Labubu dolls: A cultural phenomenon
Pop Mart's Labubu dolls, known for their furry texture and distinctive spiky-toothed grin, gained viral popularity last summer. Celebrities such as Rihanna, Dua Lipa, and Kim Kardashian have publicly endorsed the toys, though their appeal remains puzzling to some. Fans often queue for hours to purchase limited-edition releases.
China's state news agency Xinhua described Labubu as a symbol of Chinese creativity and cultural influence, stating it "shows the appeal of Chinese quality and culture in a language the world can understand."
Political reactions and national security concerns
Starmer's visit has drawn criticism from opposition parties. The Conservatives argued the trip was not in the UK's national interest, while Reform UK called for a halt to trade negotiations until British citizen Jimmy Lai is released from prison in China.
In response, the prime minister defended the engagement, stating: "Engaging with China is how we secure growth for British businesses, support good jobs at home, and protect our national security."
Human rights groups and some lawmakers have raised concerns about China's record on civil liberties and its perceived threats to UK security.
What's next
The first of the seven UK stores is set to open later this year, with the Oxford Street flagship expected to be a major draw for Labubu enthusiasts. Pop Mart's European expansion will continue into 2026, further embedding the brand in the region's retail landscape.
