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Meta launches incentive program for high-profile creators
Facebook's parent company is rolling out a new initiative to attract influencers with over a million followers, offering up to $3,000 per month to post content on the platform. The move comes as Meta seeks to regain creator interest in a space long dominated by rivals like TikTok and YouTube.
Program details and eligibility
Dubbed the Content Fast Track program, the scheme targets creators who are either new to Facebook or returning to it. To qualify, applicants must have at least one million followers on platforms such as TikTok, Instagram, or YouTube and commit to posting 15 short-form videos, or Reels, each month.
The program is currently limited to creators in the U.S. and Canada and will run for a maximum of three months. Those with fewer than a million followers on other platforms can earn up to $1,000 monthly under the same terms.
Meta's broader creator payouts
In 2025, Meta reported paying nearly $3 billion to creators through various monetization programs. The company framed the Fast Track initiative as part of its ongoing efforts to support content creators and diversify its platform's appeal.
A Meta spokesperson stated the program is designed for "established creators who are new to or rediscovering Facebook," emphasizing the platform's potential as a revenue stream.
Industry skepticism over incentives
Despite Meta's push, some industry figures remain unconvinced. Jordan Schwarzenberger, manager of the popular influencer group Sidemen and CEO of Arcade Management, called the offer "a bit of a desperate move."
"Facebook has not been a priority for the best part of a decade. The reality is people go on the platforms before they go for the creators."
Jordan Schwarzenberger, CEO of Arcade Management
Schwarzenberger argued that creators' audiences are unlikely to follow them to Facebook, as fans typically engage with content on platforms they already use. He also questioned the financial viability of the offer, noting that $3,000 for 15 Reels-roughly $200 per video-falls short of production costs for many high-profile creators.
"Most creators over a million followers are making way more from brand deals or direct revenue on YouTube or memberships," he said. "This won't attract the top talent."
Monetization beyond the Fast Track program
In addition to the fixed payouts, participants in the Fast Track program will gain access to Facebook's broader monetization tools, which reward creators based on metrics like view counts and engagement duration. However, Schwarzenberger suggested these incentives would primarily appeal to smaller creators, doing little to shift the platform's overall appeal.
"It won't bring any real audiences," he added. "The content will still end up on TikTok, Instagram, or wherever people actually spend their time."
Sidemen's approach to Facebook
The Sidemen, a collective that includes influencers like KSI and Vikkstar, already repost content on Facebook but treat it as a secondary platform. Schwarzenberger confirmed the group has "no focus" on growing its presence there, reflecting broader industry trends.
