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From homelessness to entrepreneurship
Greg Daily's journey from sleeping on friends' sofas to founding a successful digital marketing firm began with hardship. At 19, he spent six months homeless in Minneapolis, relying on the kindness of acquaintances for shelter-sometimes on kitchen floors-while struggling to find stable work.
Early lessons in business
Despite his circumstances, Daily inherited an entrepreneurial spirit. His grandfather, who sold brooms from a van, instilled in him a core belief: "Businesses feed families." These early experiences shaped his drive, though his upbringing was far from easy.
Raised by a single mother in Denver after his parents divorced, Daily recalls a "broken" family life. After his grandfather's death when Daily was 10, his mother sold clothes and jewelry to support her four children-a survival tactic that left a lasting impression.
A turning point
Daily's life changed when he met his future wife at a church in Colorado. Inspired by her stability, he returned to education in 2008, enrolling in journalism at the Metropolitan State University of Denver. Later, he moved to England to study creative writing at Oxford University, pivoting toward business writing as print journalism declined.
Launching Science in Advertising
In 2019, Daily founded Science in Advertising, a Denver-based firm managing online ads for clients ranging from Fortune 500 companies to small family businesses. The decision was fraught with risk: he and his wife calculated they had six to eight months of savings before financial ruin.
"It was terrifying. I was in tears," Daily admits. "What if it doesn't work? What if I fail?"
His mantra-"failure is always an option"-became central to his leadership. He encourages his team to anticipate risks and mitigate them, emphasizing that setbacks are survivable if families remain fed.
Success and legacy
The firm's growth has allowed Daily to support small businesses like his mother's and grandfather's, fulfilling a personal mission. Digital marketing expert Shama Hyder praises his achievement, noting the industry's fierce competition and rapid evolution.
"When someone like Greg builds a thriving agency in this space, that deserves real recognition," Hyder says.
Now a father of an eight-year-old, Daily is nurturing his son's entrepreneurial curiosity-a 3D printer investment hints at the next generation's potential.
