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Kris Jenner becomes viral sensation on Chinese platforms
Users on Weibo and RedNote are adopting images of the US reality TV star as a playful way to attract prosperity, with hundreds of thousands of posts shared in just three days.
How the trend started
TikTok creator Marcelo Wang highlighted the phenomenon in a Friday post, calling it "super random" but explaining its appeal. According to Wang, Chinese users admire Jenner's reputation as one of America's hardest-working businesswomen, making her an aspirational figure.
"Cosplaying Kris Jenner is like a Gen Z funny way to manifest success," Wang said in his video.
Jenner's response and meme culture
The Kardashian-Jenner matriarch engaged with the trend over the weekend, leaving a comment on Wang's video that read: "you're ALL doing amazing, sweetie!!!!"-a nod to her iconic, often-memed line from Keeping Up With the Kardashians.
On RedNote (known locally as Xiaohongshu), users have shared edited images of Jenner in various professional roles, from "lawyer Kris" to "teacher Kris," blending humor with ambition. Business Insider reported nearly 99,000 posts featuring Jenner, racking up 52.9 million views.
Platforms fueling the craze
RedNote, which boasts around 300 million users-including many who migrated from TikTok amid US ban threats-has been a hotspot for the trend. Douyin, China's version of TikTok, has also seen Jenner-themed videos and explainers amass hundreds of thousands of views in recent days.
While the trend remains largely confined to Chinese social media, traces have appeared on X, where one user credited Jenner's profile picture with helping them pass an exam.
Why Jenner?
As the driving force behind the Kardashian-Jenner media empire, Jenner's estimated net worth in the hundreds of millions aligns with the trend's themes of wealth and success. Her long-standing role as a "momager"-managing her children's careers-further cements her image as a shrewd, hardworking figure.
"Chinese people really respect hard work," Wang noted in his video.
