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BTS reunion concert breaks streaming records
Netflix reported 18.4 million global viewers for the livestreamed comeback performance of K-pop supergroup BTS, marking their first joint appearance since October 2022.
Historic performance in Seoul
The one-hour concert took place at Gwanghwamun Square in Seoul, where approximately 104,000 fans gathered-far fewer than the 260,000 attendees anticipated by local authorities. Only 22,000 ticket holders were permitted inside the main venue, while others watched on large screens set up along nearby streets.
Military service hiatus ends
The event marked the first time all seven members-Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook-performed together since completing their mandatory military service. The concert also launched their sold-out 82-date world tour.
Security measures and market reaction
South Korean authorities deployed 7,000 police officers, including SWAT teams with anti-drone systems, to manage crowds. Despite the high-profile return, shares of BTS's entertainment company, Hybe, dropped 15.5% on Monday following the event.
Netflix's push into live events
The broadcast topped Netflix's global rankings in 24 countries, underscoring the platform's growing focus on live entertainment. In 2024, Netflix's livestream of the Mike Tyson vs. Jake Paul boxing match attracted over 108 million viewers, while a climb by Alex Honnold earlier this year drew 6.2 million.
Financial impact of BTS's return
Industry analysts project that BTS and their labels, BigHit and Hybe, will generate over $1 billion from the reunion through concerts, merchandise, licensing, album sales, and streaming revenue. The group remains Hybe's primary revenue source, with the company's profits declining during their hiatus.
