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Asos co-founder Quentin Griffiths dies in fall from Thai high-rise

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Asos co-founder found dead in Thailand

Quentin Griffiths, a British entrepreneur who helped launch the online fashion retailer Asos, died after falling from a high-rise apartment in Pattaya, Thai police confirmed. The 9 February incident is not being treated as suspicious.

Circumstances of the death

Police reported that Griffiths, a UK passport holder, was alone in a locked 17th-floor suite at a luxury hotel where he resided long-term. Investigators found no signs of forced entry, and an autopsy revealed no evidence of foul play.

Personal and legal background

Sources indicated Griffiths was involved in two ongoing court cases that may have contributed to stress. He was separated from his second wife, a Thai national, and reportedly engaged in a legal dispute over a jointly owned business.

Tributes and Asos legacy

Asos described Griffiths as one of its original co-founders, crediting him with a pivotal role in the company's early success. The retailer, initially named "As Seen On Screen," grew into a global fashion marketplace valued at over £6 billion at its peak.

"We're saddened to hear about the passing of Quentin, one of our original co-founders. He played an important role in Asos's earliest days and we're forever grateful for his contribution. Our thoughts are with his family and friends."

Asos spokesperson

Official responses

The UK Foreign Office stated it is supporting Griffiths' family and liaising with Thai authorities. Additional details about the court cases or the nature of his legal disputes have not been disclosed.

Company history

Griffiths co-founded Asos in 2000 alongside Nick Robertson, Andrew Regan, and Deborah Thorpe. The platform began by selling celebrity-inspired fashion before expanding into a multi-brand marketplace. Major shareholders include Danish billionaire Anders Holch Povlsen and Mike Ashley of Frasers Group.

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