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Ring severs ties with Flock Safety
Amazon-owned Ring has abandoned plans to integrate its smart doorbell footage with Flock Safety's surveillance network, citing unexpected resource demands and mounting privacy concerns.
Partnership details
The collaboration, announced last October, would have enabled law enforcement agencies using Flock's license-plate readers and cameras to access Ring device recordings-provided customers granted permission. Neither company had activated the integration before canceling the deal.
In a statement, Ring acknowledged the project would have required "significantly more time and resources than anticipated." Flock Safety confirmed the decision was mutual, framing it as a way to "best serve their respective customers and communities."
Public backlash
The reversal follows intense criticism of a Ring Super Bowl advertisement promoting its "Search Party" feature. The commercial depicted neighbors using Ring cameras to locate a missing dog, but critics condemned it as a dystopian endorsement of mass surveillance.
"This ad previews a world where biometric identification could be unleashed from consumer devices to track anything-human, pet, or otherwise."
Electronic Frontier Foundation
Senator Ed Markey (D-Massachusetts) urged Amazon to scrap its monitoring tools, warning of a "creepy surveillance state." Rival smart-home company Wyze parodied the ad in a viral video, mocking Ring's claim that the technology was only for "lost dogs."
Privacy and law enforcement concerns
Both companies have faced scrutiny over their relationships with police. Ring reported receiving thousands of annual requests for customer footage, complying when "legally required." Flock, founded in 2017, operates in over 5,000 U.S. cities, primarily under contracts with law enforcement.
Senator Ron Wyden (D-Oregon) recently accused Flock of failing to prevent "abuse" of its cameras, citing fears they could be used to enforce immigration policies or abortion restrictions. Flock has denied these allegations.
Broader implications
The canceled partnership underscores growing public unease over private surveillance networks. While Ring's Search Party feature remains active, the company's decision to distance itself from Flock reflects heightened sensitivity to privacy debates amid political and social tensions.