Ask Onix
Ador files $30m lawsuit against NewJeans star Danielle
South Korean record label Ador has initiated legal action against NewJeans member Danielle Marsh, her relative, and former CEO Min Hee-jin, seeking $30 million in damages and contract penalties. The move deepens the year-long dispute between the band and its parent company, Hybe.
Legal action and band turmoil
Hybe confirmed the lawsuit to the BBC, targeting Danielle, a family member, and Min Hee-jin for alleged roles in the conflict. The lawsuit follows a court ruling in October that barred NewJeans from leaving Ador until their contract expires in 2029. Despite earlier reports suggesting a full-band return, Ador announced on Monday that it had terminated Danielle's contract, citing irreconcilable differences.
Fan outrage and social media reaction
Fans reacted swiftly on social media, demanding the band's return as a five-member group. One X user wrote, "NewJeans is five or nothing. Do you think you can just erase a member this easily? Give us back Danielle." Another Instagram post read, "It's not fair at all. Free NewJeans [all 5 members]. All they wanted was to make their fans happy."
Background of the feud
NewJeans, which rose to global fame in 2022 as the eighth best-selling act worldwide, was praised for its 1990s R&B-inspired sound. The conflict began in 2024 when Ador dismissed Min Hee-jin, whom the band viewed as a mentor. NewJeans accused the label of mistreatment and manipulation, while Ador countered by suing to enforce their contract.
Uncertain future for NewJeans
Ador's statement claimed Danielle and Min Hee-jin bore "significant responsibility" for the fallout, alleging they exposed the band to "distorted and biased information." The label also noted that members Hanni and Minji remain in discussions about their futures. Hanni has reportedly chosen to stay, while Minji's status is unresolved.
"NewJeans changed the world of female K-pop acts. For fans, their return as a full five-member team was the hope. That's no longer possible," said music critic Lim Hee-yun.
Music critic Lim Hee-yun
Industry implications
Critics warn that a three-member NewJeans would struggle in K-pop, where group dynamics are closely scrutinized. Lim Hee-yun suggested Ador may recruit new members if Minji also departs. Danielle's career prospects are also in question, with Lim noting she may face stigma from labels and pivot to acting or modeling.
Timeline of key events
- 2022: NewJeans debuts, becoming a global sensation.
- 2024: Ador dismisses Min Hee-jin, sparking the feud.
- October 2025: Court rules NewJeans must honor their contract until 2029.
- November 2025: Reports suggest all five members will return to Ador.
- December 2025: Ador terminates Danielle's contract and files the lawsuit.
